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BEER MADE TRUE
[DEVILS PEAK LAGER]
The objective was to get beer drinkers, who’ve been stuck on their regular for years, interested in trying something new – potentially better.
To achieve this, we reminded beer drinkers that in order to truly appreciate what’s good, you first need to experience what isn’t.
beer made true
Beer Made True
Agency: ONE
Role: Art Direction + Graphic Design
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