top of page
the difference
[HELLMANN'S]
Half of the world’s fridges hold a jar of Hellmann’s — but with competition from rival brands and supermarket own labels, staying on top isn’t guaranteed, especially among younger consumers.
Our mission? To show food lovers that no dish is truly complete without Hellmann’s, reinforcing its place as the world’s number one mayonnaise.
hellmann's
The Difference
Client: Hellmann's
Role: Art Direction, Copywriting + Design
The campaign targets food lovers on social – showing how these meals just aren't complete without Hellmanns
Targeting students in Nottingham city centre
bottom of page