closing in
[HUMEN]
Suicide is the leading cause of death for men under the age of 50 in the UK. Almost half of them will never talk about their problems.
Working with the UK’s leading mens’ mental health charity, we demonstrated how when it feels like your world is closing in, it’s time for you to open up.
Communique - Charitable campaign of the year finalist
Closing In
Agency: Saatchi & Saatchi Wellness
Role: Art Direction
Recognition:
Communique - Charitable campaign of the year finalist
PM Awards 2025 (Film)
We collaborated with six of the UK's most talented actors, each having a personal connection to the charity through their own experiences with mental health.
Working with the UK’s biggest out of home experience, on one of London’s busiest streets, at the busiest time of year – we launched a campaign that made the men’s mental health crisis impossible to ignore.
We reached 8 million people through digital out of home media, engaged over 17k via social media, and grew online engagement by 174%.
WE ENCOURAGED MEN TO OPEN UP TO HUMEN.
And they did.
